Limited Space Partners with WindowGain to Launch AD HD
Tuesday, September 30, 2008
Limited Space has agreed a 7 year commitment with WindowGain, the technology company behind high definition large format rear projection screens, to be the exclusive sales partner for WindowGains network of flagship UK shopping malls from 1st November in a deal worth £9.5m. See DailyDOOH article
Limited Space is an Outdoor media owner specialising in advertising opportunities within the premium end of the UK shopping centre market. Their existing mall product, Adlift, applies high quality posters to the entire surface of the lift doors and is the largest face to face format in shopping malls. Brand extensions of Adlift include Adlift Panoramics which are giant bespoke banners located at the centre of the malls and Adlift Experience, a complete brand experience solution. Limited Space has seen its Adlift portfolio more than quadruple over the past 18 months and now sits at 800 sites across 64 premium malls with plans of reaching 75 malls by the end of the year.
The pioneering new technology will enable clients to showcase TV ads, movie trailers and digital content with full audio and high definition visuals for the first time in shopping malls on a network of screens up to 110sq/ft in size. Limited Space will launch the network as AD HD alongside its existing shopping mall format Adlift.
Utilizing 3M’s patent Vikuiti screens and Panasonic HD projectors, the AD HD network will initially be located within 12 premium UK shopping malls including The Bullring, The Metro Centre, Bluewater and Meadowhall with all of the sites located in high footfall areas. Plans for rolling out distribution into Adlifts existing portfolio will continue during 2009.
Simon Russell, Managing Director of WindowGain UK believes this agreement “is an exciting step in the growth of the business and will provide a premium digital solution in UK Shopping malls through a proven sales partner.”
Matt Gordon, Managing Director of Limited Space explained the motivation behind the agreement.
“We are constantly looking at enhancing our portfolio and the synergy between our products was clear from the outset. It will offer a range of innovative and flexible advertising solutions to our clients. Our current expansion into digital was a natural progression and the commitment from WindowGain to develop rear projection technology in the premium shopping mall environment was key to this strategy.”
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