WindowGain’s New Eyeconic Location on Oxford Street
Monday, November 17, 2008
WindowGain , the UK based outdoor media contractor and technology company who has recently launched its Hi Max (High Definition – Maximum Impact) network of strategically located large format digital projection screens in flagship UK Shopping Malls is to commence its roll-out of iconic London sites network on Monday 17th of November at the easyInternet Café, 358 Oxford Street. (See article)
In Association with Eyeconic Outdoor (a Media 7 company) the dual screen site is situated in the heart of Oxford Street, directly opposite Bond Street tube station and strategically placed between Selfridges and John Lewis. With full audio capability, the HD rear projection screens will be up to 40ft² on the ground floor and up to 80ft² on the first floor and will be the only Digital Outdoor media of its kind in this unique location.
Oxford Street is regarded as one of Europe’s busiest shopping streets with average footfall in excess of 4 million per week, and is an obvious location for the launch of the London sites network. The existing tenants at the premises, easyInternet Café, will benefit from incremental revenue for the use of its windows as well as a percentage of screen advertising time. Similar agreements with tenants at other unique London locations are currently being negotiated.
Simon Russell, Managing Director of WindowGain UK stated that “Advertising opportunities are everywhere and we welcome any enquiry to discuss these with existing landlords or tenants. With Outdoor Digital screens recognised as the fastest growing medium in the UK, we see some considerable financial windfalls for unique location owners to capitalise on the increasing Outdoor ad spend.”
Eyeconic Outdoor, the outdoor division of London based Media 7, specialises in media sales at unique and prominent city based locations. The exclusive sales agreement with WindowGain for its non shopping mall locations is seen as a significant accomplishment for the specialist agency.
Richard Linn, Managing Director of Media 7 comments: “The amount of excitement surrounding the launch of the dual screen on Oxford Street is indicative of the desire of Media buyers to provide a “wow factor” element to their clients. With its size, audio and screen quality, this installation certainly fulfills that requirement. The amount of booking enquiries has exceeded our expectations and this enthusiasm certainly highlights the desire for more unique London based sites.”
Subscride to our RSS news feed
Archives
December 2008
November 2008
September 2008
May 2008
February 2008
January 2008
Hi-Max Network Media Card
Download our Hi-Max Network Media Pack
Adobe Reader PDF (328kb)
NEWS
-
WindowGain Technology Catches the Eye…
Wednesday, December 17, 2008
-
Digital Outdoor Ad Sales Rocket
Wednesday, November 19, 2008
-
WindowGain’s New Eyeconic Location on Oxford Street
Monday, November 17, 2008