Boston.com signs on
Thursday, February 14, 2008
Boston.com signs on as media sponsor for WindowGain’s Downtown Crossing Network.
WindowGain is pleased to announce Boston.com as the new media sponsor for the Downtown Crossing Network. As part of its marketing strategy, Boston.com has signed on with WindowGain as a way to extend its reach to the digital out-of-home space.
In order to maximize the impact of the campaign, WindowGain and Boston.com have created six, dynamic templates that mimic the look and feel of the Boston.com website. The dynamic templates will display actual news from Boston.com via RSS feeds. These embedded RSS feeds will allow pedestrians to see headline stories from different sections of the powerful news site in real time. The campaign will also highlight various upcoming events and special promotions for boston.com.
An Example of the dynamic content that will run in Downtown Crossing.
The campaign will run on WindowGain’s displays in Boston’s Downtown Crossing area - where over 240,000* pedestrians travel on a daily basis. The Downtown Crossing Network is a part of Boston Art Windows, a joint project of Mayor Thomas M. Menino, the City of Boston, the Boston Redevelopment Authority, local artists, and property and business owners.
*Source: Boston Redevelopment Authority
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